Lars has a strong track record of scaling market leading global MedTech companies. Prior to joining Hedia Lars was Senior Vice President in 3Shape (3D scanners and CAD/CAM software solutions) where he was on the senior leadership team with global responsibility for several commercial functions and earlier 5 years at Ambu (Medical Equipment Manufacturing) and 9 years with Unomedical now Convatec Infusion Care.

Hedia is entering the next phase, focusing on successful commercialization of the Hedia Diabetes Assistant as well as launching the Glooko-integrated holistic diabetes management solution later this year.

The company is deeply grateful for the passion and contribution of Peter Lucas, Co-founder and current CEO, as he hands over the reins to Lars.  Hedia is happy to be able to rely on his invaluable advice as Co-founder and shareholder moving forward.

Lars Christian Lund said, “I am really excited about joining Hedia at such a pivotal time. The market validation has been extremely strong on our integrated product, and I am confident that the products Hedia has in the pipeline are going to be a game-changer in the regulated digital health space.“